ARE YOUR IDEAL CLIENTS BABY BOOMERS?

Reach More Baby Boomers With Your Marketing Messages

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As the name implies, the Baby Boom generation represents the most prolific period of childbirth in history. With their vast numbers, Baby Boomers possess a collective power that greatly influences how Americans live, work, socialize, and spend.

With their children raised and their mortgages paid, many Boomers have the disposable income that businesses covet. By understanding the history that determined the way this generation ticks, marketers can better tailor their messages to attract these big spenders—along with their money.

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Get our White Paper, BOOM: Marketing to the Baby Boomer generation.

Here’s what you’ll learn:

Why Boomers are driven to be active consumers
The most effective ways to advertise to Boomers
How feeling relevant influences Boomer buying behavior