ARE YOU CONNECTING TO BABY BOOMERS?
How Top Marketers Successfully Reach Consumers 55 and Older
In their youth, Boomers protested wars, discrimination, pollution, and political corruption.In the process of impacting social change, they became well aware of their relevance.
Today, Baby Boomers control 70 percent of the disposable income in the United States. And yet, marketers target less than 10 percent of their advertising messages specifically to Boomers.
Advertisers must tailor their marketing messages to convey to Boomers that they are as relevant today as they ever were.
We’ve compiled some examples that illustrate how companies are targeting this powerful generation. Here’s what you’ll learn:
- Dove's secret to tapping into the new Boomer perspective on aging
- How L'Oreal Paris updated its famous tagline to keep it relevant for Boomers
- Why Mazda and Harley-Davidson encourage rebelliousness